Describe internet marketing strategies


Your brother meets once a month with other local business owners to discuss business and networking, and you decide to go with him. Coincidentally, this month's "hot topic" is Internet marketing. Choose two or more of the Internet marketing strategies below and discuss when you believe they would be most effective and least effective in attracting customers and new business relationships. Explain your reasoning. Include at least one "use" and one "do not use" recommendation for Grandma's Treats. Document your rationale.

Direct e-mail
Cross-media advertising
Banner advertising
Target market
Public relations
Search engine registration
Affiliate programs

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Business Management: Describe internet marketing strategies
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