Assignment: Discussion-Sustainability and Innovation
Implementing sustainability measures is a complex task involving management of supply chain risk factors such as scarce resources, social and labor problems, and subcontractor oversight. Despite the known potential to improve productivity and cost structures many companies are finding it difficult to successfully implement sustainable measures.
As stated on each of their Web sites, Southwest Airlines and American Airlines purport to be engaged in sustainable best practices and innovation. Review each company's official standpoint on sustainability and environmental reports at the following:
? Southwest Airlines. Environmental initiatives: Environmental stewardship.
? American Airlines. Protecting the environment.
Using the online library resources and the Internet research the two airlines.
Compare and contrast the business practices of the two organizations and the value they place on sustainability. Cover the following in your comparative analysis:
? Examine the sustainability best practices that the organizations are engaged in or are planning to adopt and their perceived meaning to the organizations.
? Describe the innovation types and processes the organizations have formulated or are formulating.
? Provide a hypothesis on the reasons why the innovation types might have been the focus. Explain whether or not you believe they have been successful in their sustainability endeavors.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.