Marketing Problem
The Harvard Business Review recently published an article "Marketing in the Age of Alexa- AI assistants will transform how companies and customers connect" by Niraj Dawar.
Answer the following question:
In the Harvard Business Review article, Marketing in the Age of Alexa, the authors describe a scenario in which an Artificial Intelligence Assistant is used to sort through reviews and ratings of various cars helping the consumer to make an informed purchasing decision. Describe in your own words a purchasing decision you have made or will make in the future and following the example in the article, describe how an Artificial Intelligent Assistant could help you make an informed purchasing decision.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.