Material
Instruments with Various Measurement Scales Worksheet
Describe in no more than 350 words a business situation of your choice where market research can influence decision making.
Create six questions for a questionnaire or interview using at least three of the following measurement scales:
• Nominal
• Ordinal
• Interval
• Ratio
• Unidimensional
• Multidimensional
Type of Measurement Question
Determine in 525 to 700 words the best sampling procedure.
References
APA-formatted citation
The question below need to be minimum 150 words
Question 1: What are the two types of attitude measurement scales?
Question2: What are the properties of attitude measurement scales?
Question 3: What are some important points to remember when designing questionnaires?
Question 4: When would you use a focus group? When would you observe customer visits?