Instruments with Various Measurement Scales Worksheet
Describe in no more than 350 words a business situation of your choice where market research can influence decision making.
Create six questions for a questionnaire or interview using at least three of the following measurement scales:
- Nominal
- Ordinal
- Interval
- Ratio
- Unidimensional
- Multidimensional
Type of Measurement
Question: Determine in 525 to 700 words the best sampling procedure.