Problem
Answer this question after watching a short Youtube video and reading an article. All items are provided.
Question: Suggest a course of action (strategic plan) for Tesla to respond to this brand crisis using the two principles learned in class: Speediness and Sincerity. NOTE: Describe in detail your proposed strategy and explain the rationale behind it with support from multiple sources.
Watch the video: Tesla Quality Issues Threaten Its Dominance in China EV Market | WSJ (6:20)
Read the article: Tesla Summoned by Chinese Regulators for Quality Concerns.