1. Way Tech Inc., an electronics company, manufactures smartphones of various price ranges and features. Its premium smartphones target the social elite, the trendy and colorful smartphones target teenagers and young adults, and the more basic range of phones target the older population. These divisions are referred to as __________.
A. positioning bases
B. affiliate networks
C. market segments
D. perceptual maps
2. List and briefly describe three sources of real estate data that an individual may want to use. How and why would this data be useful?
3. Describe in detail how you would appraise the Chicago Skyway.
4. What is the meaning of effort for entity theory?