Homework
Case: JetBlue: Delighting Customers Through Happy Jetting.
Guideline and Suggestions
A. Locate on your own and conduct and research the most common "General Guideline to Solving Case Studies" before start.
B. Read the case twice: once from top to down; second, by focusing on each statement
C. When you analyze the case, think professionally. You better review the related chapter(s).
D. Provide complete and appropriate response for each question (not less, not much)
E. Use the framework as provided below (second page)
F. Using bullet points is the best style
Evaluation:
Homework will be evaluated in terms content with an emphasis on originality, analysis, completeness of the information, organization of your ideas, appropriate, conciseness, and clarity.
a) Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these tree concepts. What are the implications of each for JetBlue's practices? (your opinion based on the facts given in the case)
b) Describe in detail all the facets of JetBlue's product. What is being exchanged in a JetBlue transactionl? (your opinion based on the facts given in the case)
c) What value does Jetblue create for its customers? (your opinion based on the facts given in the case)
d) Explain how JetBlue has created a service culture? Do you think JetBlue would be a good company to work for? (Answer only based on the facts given in the case)
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Jet-Blue.rar