Assignment task: You have likely participated in many surveys over a lifetime. Surveys are typically one of the most popular ways of obtaining market research. However, there are some great alternative methods to gathering customer information.
Some examples include ethnographic research, observational research, and focus groups.
Respond to the following:
A prevalent burger chain has recently implemented a new plant burger. Describe how you would implement ethnographic research, observational research, and focus groups to understand your customer better.