Problem
Chosen Product: Breezy Blaster (full body-automatic dryer)
-- Background: My course product is the Breezy Blaster, a full-body automatic dryer that is compact and more affordable than those currently on the market. This product is ideal for college students or young adults with limited access to laundry services, further decreasing their number of clean towels.
Checklist:
Selecting Direct Response Tools
Direct Response Tools: To start formulating ideas for your proposal, you should first analyze the five primary direct response tools: personal sales, advertising media, direct mail, catalogs, and telemarketing and how they may work with your product and company. Ensure that each of the following is done for each individual marketing tool.
Answer the following questions for each of the major direct response promotion tools:
a) Personal sales
b) Advertising media
c) Direct mail
d) Catalogs
e) Telemarketing
• Describe how you will use the tool for the product.
• What would be an objective for using the tool?
• How would you measure to see if your tool was working as planned?
Checklist:
1) Describe how to use each five direct response promotional tools.
2) Format an objective for each tool relative to your product.
3) Determine what you should measure to verify the tool is meeting objective.