Homework: Public Relations
For this homework, submit the completed PR plan as a PowerPoint presentation as if you were sending to your CEO for review.
The company is an Entertainment company from San Diego, CA and the name is JV Entertainment. The company brings international artists (band or singers) and is responsible to produce the event.
Include key areas such as:
1. Company Mission
2. PR Objective - specifically, what are your main PR objectives for 2021?
3. Key Publics / Audiences - who are your key audiences? Don't forget your internal public, and that they internal public may need to be broken down into subgroups!
4. Messaging: Describe how you will effectively message each public and build strong relationships.
5. Implementation Plan / Budget:: Who is on your PR team? Include a timeline, how you will "pitch" and the primary channels you will focus on.
6. Social Media Policy: Include a slide breaking down your social media policy / employee relations
7. Crisis Management Plan: Explain your crisis management plan, feel free to reference a model of influencing public opinion
8. Evaluation / Measurement: Explain how you will measure success, collect feedback and evaluate the success of your PR plan!
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.