Describe how to successfully get customers to pay more


Assignment: Pricing

Read this week's required article: "How Companies Can Get Smart About Raising Prices".

In a three- to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database.

• Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

• Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe how to successfully get customers to pay more
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