Describe how to assess each marketing tools effectiveness


Problem: Organix Green is a hypothetical organic food wholesaler and retailer in New York City. Their wholesale strategy is selling to grocery stores in Manhattan, the Bronx, and Queens. Their retail sales strategy is solely based on twice-weekly sales at the Union Square Greenmarket in Manhattan. Organix Green would like to create a digital online presence to market their goods nationwide as well as locally. Organix Green has contracted with you to create a website for its online marketing efforts. Address the following in your assignment. Articulate a target market for the owners. Recommend content for the website. Describe the social media strategic framework required for the organization. Assess the effectiveness of the social media network selection and media adoption. Propose a type of search engine optimization (SEO). Determine any critical issues that might need addressing. Explain the consumer touchpoints that Organix Green should review before moving forward. Recommend at least four digital marketing tools and channels and describe how each would be implemented. Analyze the audience for each channel. Describe how to assess each marketing tools effectiveness

 

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Marketing Management: Describe how to assess each marketing tools effectiveness
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