Explain how a Google Analytics account can be implemented for your client's Web site.
Examine the functions that a Google Analytics account provides.
Identify different reporting elements of a Google Analytics account-such as multichannel
funnel reports, cross-channel reporting, custom reports, and visualization reports that will be used throughout this course.
Define each element you have identified
Describe how these elements will be used in your client's Web site.
Compare and contrast the use of Google Analytics to another analytics tool - free or paid