Assignment 2: Business Plan Breakdown- The Marketing Plan
This is the second milestone of your business plan-the marketing plan.
Tasks:
Research the market of your chosen project (Food Industry). Based upon your research and what you have learned in the program, generate a 4 page marketing plan for your chosen project. Attached is the first paper that explains the business. Next in your marketing plan, you should address the following points:
• Explain how the marketing plan targets the market segment.
• Provide a positioning statement for your project.
• Define the products and services you will offer.
• Develop and detail a pricing strategy you will use.
• Describe the promotion plan you will implement.
• Identify the target locations with an assessment of their viability.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.