Assignment: Augmented Reality (AR) & Virtual Reality (VR) Technology
Scenario
The Chief Marketing Officer (CMO) of the local community center wants to add Augmented Reality (AR) and Virtual Reality (VR) technology to the marketing strategy. The CMO wants the membership to increase by 10% in the next three months. You are the marketing director, and the CMO wants you to research new AR/VR technology that can be leveraged with the social media campaign, to help increase the membership.
Task
Create 3 pages memo with section headers for the CMO describing the AR/VR technology that will fit in the social media campaign for the community center. Include the following in your memo to the CMO:
a. Review the new technology of AR/VR and how it can be incorporated into a social media campaign.
b. Describe some benefits and disadvantages around using this new technology for the community center.
c. Recommend and define a digital marketing strategy around the use of AR/VR for the community center.
d. Describe how this digital marketing campaign will be successful in raising the membership by 10%.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.