Assignment
Length: 8 to 12 pages.
Instructions
Case Study: Siemens- Management Innovation at the Corporate Level
Read the Siemens case study located in the section titled Case Studies in your textbook concerning the following situation:
Siemens is a leading global electrical engineering and electronics firm headquartered in Munich, Germany. Profiling a highly-diversified company, this case addresses the issue of optimizing the business portfolio through a coherent corporate strategy. An in-depth look at the programs designed and implemented at Siemens to spur management innovation provides a unique opportunity to study an organization's efforts to facilitate the transfer corporate-level core competencies across business divisions in order to strengthen competitive position and performance.
The case opens with an introduction and a profile of the company. Management innovation activity at Siemens is then thoroughly reviewed, including the context, evolution, purpose, content, implementation, capability development, and performance measurement of the company's top+ program.
This case study demonstrates how the principles of strategic management apply to Siemens' structured and systematic approach to management innovation and business excellence. It also provides a framework for assessing the effectiveness of the company's corporate management tools and programs.
1. Describe Siemens' corporate-level strategy and characterize its level of diversification. Discuss the advantages and disadvantages of the company's matrix organizational structure. Does the organizational design effectively support the needs of Siemens' corporate-level strategy?
2. Describe how the company structured the top+ program. Who was responsible for oversight and coordination of the business excellence initiatives? How does the management innovation activity at Siemen's facilitate achievement of the company's corporate objectives?
3. Using a balanced scorecard framework, outline the financial and strategic organizational controls used by Siemens to drive management behavior and firm performance. Are the corporate criteria balanced? Are they yielding desired outcomes for the company?
4. Conduct a financial analysis using Siemens' financial performance results from 1998 to 2007 to assess the effectiveness or success of the top+ program. What recommendations would you make to improve either the design or implementation of the company's management innovation efforts?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- CASE-Siemens-Management-Innovation-at-the-Corporate-Level.rar