Reading - L. A. Gordon and M. P. Loeb, Distinguishing Between Direct and Indirect Costs Is Crucial for Internet Companies
Answer the following questions:
1. Describe how the authors characterize the traditional view of direct & indirect costs?
2. What distinctions do the authors make between direct & indirect costs for internet companies that differ from the traditional view?
3. How does tracking/tracing costs in internet companies differ from other types of businesses?
4. What are your observations about this paper by Gordon and Loeb?