Assignment
Learning Objective
a. Explain the basic concept of organizational behavior (OB) and its value in organizations.
b. Describe the key role of managing human capital in creating a sustainable competitive advantage for organizations.
c. Identify the major behavioral science disciplines that contribute to OB.
d. Demonstrate the value of critical thinking in the context of OB.
e. Identify the major challenges and opportunities in the field of OB.
f. Differentiate the three basic levels of analysis at which OB may be examined.
g. Outline the benefits of positive OB and high-involvement management.
Southwest Airlines continues to be profitable in an industry that is generally unprofitable and saturated. Founded in 1967 to serve just three cities in Texas, Southwest Airlines has grown to be the fifth-largest U.S. airline, serving over 50 million customers a year. Its mission is to provide the highest quality of customer service and to hire employees dedicated to providing such service.
Analysis
Southwest Airlines has succeeded by being people-focused. To achieve its mission of customer service, it hires people "for attitude and trains for skill." The employee's rate Southwest Airlines as a great place to work and in turn are motivated to provide the highest level of customer service. When flight delays or technological problems have emerged, the employees willingly went above and beyond to serve the customers. Putting people first has rewarded Southwest Airlines with earnings that exceed industry averages.
Task
a. Describe how Southwest Airlines builds its human capital.
b. What differentiates southwest from any other airline?
c. What kinds of human skills is Southwest Airlines looking for in potential employees?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Study-Southwest-Airlines.rar