Homework: Principles of Public Relations
Topic: PR Case Study- Internet and Social Media
Complete the following of the PR Plan Project:
• Write 150 to 200 words plan for how social media might be used in your PR campaign. Include the following:
1) Choose three popular social media platforms such as Facebook, Twitter, Instagram, or YouTube.
2) Identify any niche social platforms that may be a good choice for the client, if applicable.
3) Compare advantages and disadvantages of using each platform.
• Write 250 to 500 words plan for how blogs, might be used in your PR campaign. Include the following:
1) List five potential blog post headlines that would be appropriate for your client.
2) Describe why the potential blog post topics you selected good choices.
3) Using Google keyword tooI, identify relevant keywords you would use to improve search engine optimization techniques.
4) Describe how similar companies use blogs.
5) Compare advantages and disadvantages of using blogs as part of your PR strategy.
• Write 250 to 500 words plan for how a website might be used in your PR campaign. Include the following:
1) Identify website considerations for the client or campaign.
2) Suggest ways to improve the user experience if there is an existing website.
3) Identify what must be considered or included if there is not an existing website for this client or campaign.
4) Describe how similar companies use websites.
5) Compare advantages and disadvantages of making changes to the website.
6) Add screen shots if possible to help clarify and display thoughts and ideas.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.