Describe how selective processes affect consumers


Problem: Marketers have observed that consumers meet their needs in different ways, often because they have different perceptions. Consumers apply selective processes to manage the marketing stimuli that flood them every day. Describe three selective processes and how they affect consumers. Which of these three most affect you? Illustrate why you picked the one did with some examples.

Please provide a 400 words response , no references.

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Marketing Management: Describe how selective processes affect consumers
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