Assignment Problem: Answer the following e-Commerce questions.
Question 1) Describe how marketing goals, objectives, and tactics relate to one another in the strategic planning process.
Question 2) Provide an example of a specific marketing goal, objective and tactic (from either a real company or a fictitious example) and describe how e-commerce tools (at least 3 tools) were used throughout the planning and execution process to achieve success. Discuss why your choice of tool(s) is appropriate for that particular planning step.