Discussions:
Branding your organization is one of the major tasks of any marketing job. Crafting the right identity for consumers is paramount for any business, and healthcare organizations are no different. However, branding healthcare organizations is particularly challenging since consumer perceptions about healthcare are influenced by a number of factors beyond the control of the organization and their marketing team.
Think of a healthcare organization that you know (or have researched) and in a 1-2 page paper, describe how they brand themselves. What image are they attempting to present to the community? Be sure to use proper spelling and grammar and cite your sources per APA. If you need assistance with APA, please visit the Online Library, which is accessible through theResources tab.
Don't forget I need to the URL's of where information was found if internet is used for information.