Describe how harrahs treats customer data what is customer, Database Management System

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Describe how harrahs treats customer data what is customer

Describe how Harrah's treats customer data.

What is customer lifetime value? Do you think this is an easier metric to calculate at Caesars or Wal-Mart? Why?

How does Caesars Total Rewards loyalty card system represent a switching cost?

List the criticisms leveled at Wal-Mart. Do you think these critiques are valid or not? What can Wal-Mart do to counteract this criticism? Should it take these steps? Why or why not?

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Database Management System: Describe how harrahs treats customer data what is customer

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Database Management System: Describe how harrahs treats customer data what is customer

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