E-Commerce Assignment: "Marketing Strategies"
Marketing is a very important function with any business and is defined by the American Marketing Association as; "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In laymen's terms, marketing is everything you do to promote your company's product and services to potential customers.
Identify a brick-and-mortar retail company that also has a web presence. Describe how this company utilizes the traditional online marketing strategies, social, mobile, and local marketing plan, and how effective you think these efforts are in promoting the business.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.