Question: 1. In the context of benchmarking, describe the distinction between an initiator firm and a target firm.
2. Describe how benchmarking can be used by a firm to validate externally the value of its present business practices.
3. Describe the concept of process benchmarking. How does process benchmarking improve a company's overall business performance?
4. Is the growing popularity of the Internet a positive development or a negative development for the future of benchmarking? Explain your answer.