a 1 . Based on the descriptions and analyses in this chapter, would Boeing be better described as a global firm or a transnational firm? Discuss.
2. List six reasons to internationalize operations.
3. Coca-Cola is called a global product. Does this mean that Coca-Cola is formulated in the same way throughout the world? Discuss.
4. Define mission.
b 2. Define strategy.
2. Describe how an organization's mission and strategy have different purposes.
3. Identify the mission and strategy of your automobile repair garage. What are the manifestations of the 10 strategic OM decisions at the garage? That is, how is each of the 10 decisions accomplished?
4. As a library or Internet assignment, identify the mission of a firm and the strategy that supports that mission.
5. How does an OM strategy change during a product's life cycle?