Assignment task: We will only examine GE Appliances, not the conglomerate GE based in Boston, MA. Any GE reference in this module means GE Appliances if the name is not spelled out completely. First, visit GE Appliances website to gain familiarity with its overall business.
Review GE Appliances' product portfolio (mix) in terms of depth, length, and width. Use the terms you have learned from the textbook liberally, whenever possible. Specifically, how many product lines and how many brands are offered by GE Appliances? Visit a few product lines and brand types to see what are offered under each. Focus on GE Appliances' refrigerator product lines. Conduct quick internet research to study three GE refrigerator brands: GE, GE Cafe, and GE Profile. Go to any retailer's website to research competitors' refrigerators. Identify two competing brands for each GE brand in the same category (style and capacity) and listing prices. Again, do not use sales prices in your report.
Only use retailers' prices for this! Choose ONE pricing point to describe GE's approach to product line pricing and what GE hope to accomplish? Also comment on added value based on one specific product feature of your choice, e.g., showcase LED lighting. Elaborate on the appeal of your chosen product feature and the value added to a specific model, including why consumers might respond favorably or consumers might respond unfavorably.