Assignment task: The marketing department at Proctor and Gamble has some great ideas for new product development. The head of the marketing department takes her ideas to accounting for approval. The marketing head explains that marketing research shows that consumers want all three products and that sales for all three will be approximately $13 million for the year and "could" double within three years. However, the accounting director says there is no money to spend in mass-producing three new products. Further, the accounting director says that with the current economic conditions, now is not a time to introduce new products. Both directors get upset with one another, and an argument ensues.
1. From the five styles for handling interpersonal conflict which ONE will give the best results in this example? Why?
2. Provide an example of how integrative bargaining would solve this conflict problem.