Describe five pipeline analysis evaluation criteria


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You are a sales manager in the electronics industry. Your firm had a salesperson in the far western U.S. who everyone thought was a high performer. Every year he sent in his forecast, which was slightly higher than the year before, and every year he achieved that sales goal and received a nice evaluation and raise. Finally the salesperson retired and a replacement was reassigned. In the first year, he increased sales by 50 percent and in the second year he doubled the previous salesperson's output. Based on this anecdote:

o List and describe five pipeline analysis evaluation criteria that would have allowed you, the sales manager, to more accurately assess the salesperson's performance.

o What would these evaluation criteria tell you about the previous and current sales reps?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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