Describe effects of internationalization on firm performance


Assignment task: Unbundling the Effects of Internationalization on Firm Performance in Emerging Economies: The Moderating Effects of Strategic Resource Decisions.

a. What is the title of the research article and who are the authors?

b. What is the research article about?

c. What are the research variables and how were those measured?

d. What research hypotheses were put forward by the authors?

e. What statistical test were used to test the hypotheses?

f. What were the results of the hypotheses tests?

g. Discuss the possible implications of those research results on the way international marketers operate.

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