Homework: Marketing Vehicles for Uptown Swirl business (Uptown Swirl):
Marketing is more than advertising. It refers to delivering value and benefits by creating products and services that will meet the needs and wants of customers. Another important component of marketing involves delivering the products at a price the consumer is willing to pay and making the products available in places where they are willing and able to buy them. A marketing vehicle is a specific tool that is used to deliver an advertisement to an intended audience.
A. Identify the marketing vehicles you will use at your Non-Alcoholic Business (NAB) (Uptown Swirl).
Marketing Vehicles for Uptown Swirl are: Media Advertisement forums:
o Social Networking: Facebook; Tweet; Radio Broadcast; Newspaper)
o Sampling of Products
o Flyers
o Promotions
o Email Mailings
o Website (Uptown Swirl's Website)
B. Describe each 9-methods of advertisement and explain why it is a good tool to reach your target market.
o Detailed Specifics (9-Market Vehicles for Uptown Swirl)
o Frequency
o Cost Per Year
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.