Describe differences in types of advertising messages, Marketing Management

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Describe differences in types of advertising messages

Assignment task: Advertising Appeals

Q1. Describe the differences in the three main types of advertising messages - emotional (affective), cognitive, and behavioural (conative.)

Q2. Explain which type/s of advertising message is used by Patagonia.

Q3. Which type/s is most suited to Patagonia and why?

Remember to incorporate related topic material to enhance your answer

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Marketing Management: Describe differences in types of advertising messages

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