Problem
A. For what types of products might marketers use market-penetration pricing? Provide an example.
B. How do consumers benefit from product bundle pricing? Provide an example of a product bundle you have personally experienced or considered and its perceived benefits.?
C. Marketing managers are often accused of being obsessed with market share. Why would an obsession with market share be negative? Should market share be used or emphasized to the exclusion of other performance metrics?
D. Suppose you are the marketing manager for an online retail store and you found that the bounce rate for your website was quite low compared with others in your industry. However, you found that the abandonment rate was unusually high. What do these symptoms suggest and what might you do to address them?
E. Identify and describe common issues a marketing manager has to consider when determining a timeline for implementation?
F. Describe the differences between marketing strategy and tactics, and which is more important from the manager's perspective?
G. List five products that you think would be most likely to use personal selling for promotion and why?
H. Many consumers think direct marketing is annoying and wonder why companies still insist on mailing to them, calling them, or sending emails. Given this sentiment, why do marketers still use direct marketing?