Problem 1: Discuss the ways in which services are unique in comparison with manufactured goods. How do these differences affect the management of service quality?
Problem 2: Provide an example of customer coproduction other than the example provided in the text. What are the advantages and disadvantages of customer coproduction for service providers?
Problem 3: Are quality techniques in the service industry well developed or still fairly immature? If you believe that they are immature, why do you think that this is the case?