Problem 1: Describe the current channel structure used by the main competitors in terms of a new restaurant business you have opened in Canada
- Explain The form of distribution channel used
- Explain The types of tactics used (push tactics, pull tactics, or a combination of both)
- Explain The intensity of distribution (intensive, selective or exclusive distribution)
Problem 2: Implications - Discuss whether or not you think the current channel structure in this category is meeting the needs of customer