Assignment task:
1. My lecturer wants me to "do" a concept of PR campaign of any company I want to choose
2. My lecture wants to choose one for my pr campaign : external communications : messages disseminated through paid, owned or earned media to externals audiences or internal communications : planned messages disseminated to employees through a variety of communications channels, including newsletters, bulletin boards, payroll sufferers, posters, etc.
3 My lecturer wants me to create proposal plan for this PR campaign of a company I choose, and the plan must be based on the 4 step process of Strategic planning: Defining the problem, planning & programming, Taking action & communicating, and evaluating the programme.