Problem 1: Develop your company's distribution strategy for anti-fogging glass made from ocean plastics.
Problem 2: Describe channels of your distribution strategy. Identify factors influencing your distribution strategy.
Problem 3: Develop the integrated marketing communications plan most relevant for anti-fogging glass and their services.
- Media strategy
- Message strategy
- Your public relations, sales promotion, and personal selling plan
- Your online and direct marketing plan
- Your social responsibility/cause related marketing plan