DESCRIPTION
Most traditional print newspapers are suffering significant transformations, mainly challenged by financial troubles and, above all, changes related to new technologies and new consumption habits. Could you share with us any of these transformations through a particular case? (You can choose as example a particular newspaper taken from the market that you will analyze on Assignment 1). Some experts consider that traditional print newspapers will disappear shortly; others, like Jeff Jarvis, that some will coexist with their digital versions (at least in the near future). What do you think? How do you “envision” the newspapers of 2025? OUTCOMES
1) Describe –briefly– a particular case (it can be based on a news article) related to the changes that traditional newspapers are experiencing. You can focus on one or more of the following aspects: Business models (business strategy) Digitalization / Introduction of technology Content production (new routines) and distribution (new platforms) Relationship with readers (and their consumption habits) Relationship with advertisers (new opportunities to sell them ad spaces, etc.) (…)
2) Even though we’re not visionaries, how do you think that print newspapers will be in 2025?