Assignment
In each assignment there are instructions on how to fill in the grid. I use samples of Once Upon a Child to set a precedent of expectations. Please use your own business/product that you are working with throughout the course to fill in the charts. You can format the cells and charts to your liking.
Activity 1
This is the likely the easiest activity so don't overthink it. We just want to know who your brand is (how do people perceive you and how do you want them to perceive you). Use a few key words to describe this. In addition I'd like to know the type of people that you want working on your digital marketing team. What are their characteristics like?
Activity 2
Will help give you an understanding of the environment you are working with. You can choose to do a SWOT Analysis or Porters 5 Forces whichever you prefer. Please be thorough.
Activity 3
We are looking at our customer targets and how we can reach them (touchpoints). In the targets describe to me at least two key target markets for your brand. Including things like age, gender, demographics and lifestyle characteristics. When reviewing the touchpoints you can audit the brands existing media channels such as their website and social media pages. Tell me what is good, what strengths and weakness they have and how they can improve.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Activities.rar