Question 1:
This term is used to describe any online content but ultimately includes digital transmittable text, graphics, audio, or video content.
Question 1 options:
A) Social Media
B) Digital Media
C) Digital Design
D) Motion Graphics
Question 2
Which of the following is NOT true about journalism today?
Question 2 options:
A) Stories created for one medium are likely to be found in other media.
B) Few people nowadays rely on journalists for information about important events.
C) The techniques for researching and writing stories continue to be important.
D) The tenets of good journalism-critical thinking, clear writing and organized presentation-remain the same.
Question 3
The components within Internet sites which facilitate the provisioning of information, provides the ability for consumers to interact/collaborate, and assists in navigating information online can be described as ____.
Question 3 options:
A) Web Design
B) Web Technology
C) Digital Design
D) Social Networking
Question 4
The term that relates to the way technology conveys / transmits information between individuals, people and systems, or between systems is known as ___.
Question 4 options:
A) Technological determination
B) Communication theory
C) Content delivery
D) Technological theory
Question 5
The theory that technology within a society will drive changes within cultural and societal structures can be best described as:
Question 5 options:
A) Communication theory
B) Technological determination
C) Cultural changes theory
D) Determination theory
Question 6
As the definition of social media develops, what is one underlying element?
Question 6 options:
The intersection between technology, social interaction, and sharing information
Microsoft is the primary developer.
Use of the various elements is free
None of the above
Question 7
Blogs or weblogs are:
Question 7 options:
A) Web pages of short, frequently updated postings by an individual that are arranged chronologically.
B) Messages of 140 characters or less.
C) A category for discussion groups within Usenet.
D) A web page that allows anyone to edit it.
Question 8
Social media audiences differ from those of traditional media because
Question 8 options:
A) Traditional media audiences consume material created FOR them while social media audiences either dictate the type of product they want or bypass traditional producers to find products more suitable to their particular needs or desires.
B) Traditional media audiences tend to be within a certain age, gender and socio-economic group, while social media appeals to virtually every age, gender and economic status.
C) Social media audiences tend to be the millennial generation while traditional media are mainly Gen-Y.
D) None of the above.
Question 9
Computer abuse is:
Question 9 options:
A) mostly a personal problem.
B) sometimes legal but always unethical
C) illegal and unethical
D) most common in the business environment.
Question 10
You need to convince your boss to use social media marketing. Which of the following measurable outcomes would you highlight in your proposal?
Question 10 options:
A) More website visitors
B) Better search engine optimization
C) Better customer interactions and engagement
D) All of the above
Question 11
Which of the following terms refers to large disparities in access to computers and the Internet among different social groups and different locations?
Question 11 options:
A) Computer divide
B) Technology divide
C) Digital divide
D) Information divide
Question 12
Which of the following statements best describes the main difference between digital immigrants and digital natives?
Question 12 options:
A) Digital natives have never known a world in which the Internet didn't exist whereas digital immigrants constantly adapt their mental model to new forms of engagement
B) Difital immigrants consider email to be archaic whereas digital natives use instant text message as their preferred mode of communication
C) Digital immigrants have an uncanny ability to process multiple strains of information in a single stream whereas digital natives socialize through multiplayer video games.
D) Digital natives are recognizable by the verbal references they make to antiquated technology whereas digital immigrants expect technology services to keep up with their endlessly shifting priorities.
Question 13
Study the infographic below and then answer the following question:
Based on the infographic. approximately what percent of the U.S. population is made up of racial and ethnic minorities (that is, non-White, non-Hispanic?
Question 13 options:
A) 54%
B) 12%
C) 36%
D) 85%
Question 14
Which of the following is NOT a characteristic of a successful infographic?
Question 14 options:
A) Make large data sets coherent.
B) Induce the viewer to think about the substance rather than about methodology, graphic design, the technology of graphic production.
C) Present many numbers in a large space.
D) Reveal the data at several levels of detail, from a broad overview to the fine structure.
Question 15
Which of the following statements is true about copyright law?
Question 15 options:
A) The law grants the copyright holder exclusive rights that are at the heart of licensing and distribution deals
B) It does not protect against unauthorized copying of software and digital content.
C) copyright holders cannot use civil law to protect their copyrights
D) It protect individuals who do not know the law.
Question 16
Which of the following statements is true about digital outcasts?
Question 16 options:
A) People who are left behind the innovation curve with respect to new advances in technology.
B) Users who can perform a simple function, such as making a purchase or checking a bank statement, due to inaccessibility of the content, platform, or device.
C) They are not part of the emergent culture of active, engaged participants in today's world,
D) They do not approach surface gadgetry as a status choice.
Question 17
What type of commerce is enabled by technology?
Question 17 options:
A) Path-to-profitability
B) E-commerce
C) Ebuy
D) Internet
Question 18
What type of commerce occurs when a business sells its products over the Internet to other businesses?
Question 18 options:
A) B2B
B) B2C
C) C2B
D) Enterprise Commerce
Question 19
What age group was born after the digital revolution?
Question 19 options:
A) Digital natives
B) Digital immigrants
C) Digital boomers
D) Web kids
Question 20
Digitization is the process in which media:
Question 20 options:
A) Uses the modulation of the sound carrier wave to the fluctuations of the sound itself.
B) Is made into computer-readable form.
C) Provides information with the assistance of portable video and audio equipment.
D) Is merged with the computer.
Question 21
Which of the following is rapidly becoming the infrastructure of choice for e-commerce?
Question 21 options:
A) SAP Enterprise System
B) The World Wide Web
C) The Internet
D) Google Chrome
Question 22
Online communities:
Question 22 options:
A) provide a place where people of like interests can exchange ideas regardless of their location.
B) are providing the foundations for new businesses.
C) allow members to post their own Web pages.
D) All of the above
Question 23
Which of the following is an ad that opens automatically and does not disappear until the user clicks on it?
Question 23 options:
A) Banner ad
B) Controlled ad
C) Controlled display
D) Pop-up ad
Question 24
What type of technology scrambles the contents of files sent via the Internet?
Question 24 options:
A) Encryption
B) Secured data interchange
C) Cryptogram
D) Regulated code
Question 25
eBay is an example of
Question 25 options:
A) a click-and-mortar business.
B) consumer-to-consumer e-commerce
C) business-to-consumer e-commerce.
D) an online exchange
Question 26
Businesses retailing products and services directly via the Internet to individual consumers best describes:
Question 26 options:
A) business-to-business e-commerce.
B) consumer-to-consumer e-commerce.
C) mobile commerce.
D) business-to-consumer e-commerce
Question 27
Companies pursuing electronic commerce must be especially vigilant about:
Question 27 options:
A) maintaining updated transaction files
B) establishing a well-designed Web site.
C) maintaining a shopping cart and online credit transactions
D) establishing trust, security, and consumer privacy.
Question 28
Individuals make choices to guide their behavior through ...
Question 28 options:
A) laws
B) ethics
C) political party affiliations
D) social norms
Question 29
A computer virus is:
Question 29 options:
A) software written with malicious intent to cause annoyance or damage.
B) a process of scrambling a message so that it cannot be read until it is unscrambled again.
C) a small device that scans the number from credit cards.
D) an ID-checking tool to monitor who is logged onto a network.
Question 30
Web 2.0 is a term that describes:
Question 30 options:
A) a new way to utilize the World Wide Web.
B) a technical update of the World Wide Web.
C) the first Internet browser.
D) the decreased degree of interactivity among users.
Question 31
Which statement best describes a worm virus?
Question 31 options:
A) A virus that is designed to slow down your computer.
B) A virus that is designed to frighten people about a nonexistent virus.
C) A virus that spreads itself, from file to file and from computer to computer.
D) A virus that is designed to shut down a server.
Question 32
Which of the following are used to provide computer security in businesses?
Question 32 options:
A) encryption
B) firewall
C) virus protection software
D) all of the above
Question 33
Intellectual property can best be described as:
Question 33 options:
A) intangible creative work that is embodied in physical form.
B) the legal protection afforded an expression of an idea
C) the Fair Use Doctrine that allows for the use of copyrighted materials
D) software that is copied and distributed without permission.
Question 34
What is the legal protection afforded an expression of an idea, such as a song, video game, and some types of proprietary documents?
Question 34 options:
A) Ethics
B) Intellectual property
C) Copyright
D) Fair Use Doctrine
Question 35
What makes discussion boards a vital form of mass communication on the Internet?
Question 35 options:
A) Participants are all experts and offer vital points to the discussions .
B) They offer free entertainment to bored consumers and require stimulating conversations
C) Their format and asynchronous nature
D) None of the above
Question 36
Which of the following is NOT one of the main ways of evaluating information found online?
Question 36 options:
A) Looking at the brand name. . .is it a trusted brand?
B) Making sure the source is a governmental agency
C) Checking the website's internal information and procedure for fact-checking and mission, as well as what types of web sites it links to
D) Comparing the information on the website with the same information from an established media company or with original source material
Question 37
The notion that audiences cannot simply be considered consumers anymore but also often take an active role in producing content or information refers to
Question 37 options:
A) Net Neutrality
B) User Generated Content (UGCs)
C) Wikis
D) Producers
Question 38
What key aspect differentiates today's digital media from traditional media?
Question 38 options:
A) Longevity
B) Interactivity
C) Portability
D) None of the above
Question 39
U.S. patent laws are written in ways that favor and foster:
Question 39 options:
A) small firms
B) inventors
C) fairness
D) honesty
Question 40
Information overload arises when
Question 40 options:
A) Too much data is d onto a disc or USB.
B) Media, particularly electronic media, repeatedly cites the same information.
C) Vast amounts of information are available to us from a variety of sources.
D) All of the above.
Question 41
Question 41 options:
Any online content that ultimately includes digital transmittable text, graphics, audio, or video content is called:
Question 42
Question 42 options:
______ demonstrates that these are graphics which employ video/animation to present the appearance of motion.
Question 43
Question 43 options:
The term _____ refers to online information and content where individuals can interact with one another often sharing ideas, working collaboratively, or simply providing personal perspectives and insight.
Question 44
Question 44 options:
The term ____ refers to the visual representation of information through graphics / animations with the purpose of demonstrating complex ideas / concepts in a more effective and efficient manner.
Question 45
Question 45 options:
A(n) ________ model involves consumers selling goods and services electronically to other consumers.
Question 46
Question 46 options:
_____ is a form of social media where multiple individuals, or participants, are involved to create content
Question 47
Question 47 options:
__________ ______ relates to the theory about the way technology conveys / transmits information between individuals, people and systems, or between systems.
Question 48
Question 48 options:
The term ___ relates to 'electronic' commerce where business services / transactions are conducted online via the internet.
Question 49
Question 49 options:
This term describes the theory that technology within a society will drive changes within cultural and societal structures.
Question 50
Question 50 options:
The social media website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and "likes" with them is referred to as:
Essay
Answer BOTH questions from this section. This section is worth 40 points total (20 points each). Each response should be atleast three paragraphs in length with each paragraph consisting of at least four fully constructed sentences. All responses must be supported by references (where applicable) and references must be APA formatted.
Question 51
Describe at least three ways in which digitization has changed the manner in which society consumes information.
Question 52
Define e-commerce and describe how it has changed consumer retailing and business-to-business transactions