1. Doritos want to design an IMC Strategy for Qatar. As a marketer, describe at least four points that Doritos should consider when implementing their IMC Strategy in the Qatari market?
2. Compute and interpret the following financial ratios for Walmart: Quick ratio, debt to total asset ratio, TIE ratio, P/E ratio and M/B ratio for the years 2016 and 2017.
3. What are non marginal investors? How can i distinguish between a non marginal investor and a marginal investor among shareholders?