Topic- "Zara - Staying fast and fresh"
Contents : "ZARA " Background/Introduction
Question 1 will most likely ask in general to explain, analyse and evaluate (justify or/and criticize ) the strategy of the company. (use such concepts / theories / tools).
Actually no need to mention a lot of about "Zara Centralized warehouse or dezentralization ", and most theories tools same in question 1, can be main focus in the below :-
2a) Describe and evaluate the reasons why "Zara " success in American market
- Political
Economic factor
Large market
America open online for market
- Use at least 3 - 4 facts to explain
- Use PESTEL, Porter 5 forces to analysis, Portor's Generic (competitive strategies)
- Cost leadership - Fast fashion, Low Cost production.
- Differentation - strong brand, frequently change style (weekly).
- Focus (niche), mixed
- Ansoff Matri Must have conclusion to support.
2b) To evaluate and critical recommand "Is Zara stull need continue to have warehouse or factory distributor offer products to North America? since Zara main businese and market in european countries.
- Use Portor''s value chain
- SWOT table analysis. 2c) To evaluate and find out factors why "Zara" online "e-commerce" successful in the US? And what need to improve it ?
- Use Generic Strategy , cost leadership, differention. - Use "Bartlet and Ghoshal''s" integration responsiveness matrix. (Global, Domestic, Transnational, Home)
Attachment:- Zara - Staying fast and fresh.rar