Describe and apply strategies for managing change


Assignment Task: Case Study Problem Solving/Decision Making

The objective of this assessment is for students to describe and apply strategies for managing change and to solve problems and make incisive and ethical decisions. It is:

- An individual written assessment

- In essay style

Your submitted essay should demonstrate in-depth and cross-industry knowledge of the Hospitality, Tourism and Events industries and your ability to

- Analyze and solve problems or issues,

- Articulate appropriate solutions and justify propositions and/or professional and ethical decisions

- Describe and apply strategies for managing change

Learning Outcomes:

A.  Solve problems and make incisive and ethical decisions

B.  Describe and apply strategies for managing change

You are required to read the Starbucks case study provided below and respond to the following questions focusing on the leader's approach to the issues and implementation of 'Change Management'.

Starbucks Case Study By Sara Tangdall

Your essay:

To strengthen your response, include underlying theories, evidence of reading/research and the ability to link theory and practice.

Introduction: (approx. 200 words)

Introduce the key objectives of the essay including any problems or issues identified in the case study.

Body

  • Discuss the impact or potential impact of any changes in relation to the culture of the organisation.
  • Discuss the leader's approach to solve any problems/issues:

o What decisions did the leader make?

o Did the leader instigate or implement a change management strategy? If so, discuss.

o Include evidence for your responses?

  • Describe any change management decisions/strategies you would implement if in the leader's position.

o Include discussion on your decisions with attention to ethical, cultural, legal and social issues.

o Explain why you have made these decisions.

o Explain your approach to communicating the change management actions across all areas of the business and to the public.

  • What opportunities are there for the business to improve in the future? Consider emerging technologies and contemporary sustainable practices.

Conclusion: (approx. 150 words)

Summarize the main points made in the body of the essay reflecting back on the key objectives that were introduced in the introduction.

Students must include in-text references as well as reference list using Harvard Author Date System.

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