1. Describe an instance of plagiarism or other use of another’s intellectual property with which you are familiar. Please give one argument condemning this conduct and one argument defending it.
2. Question about HBC Sale Promotion : Why should do product samples in Hudson's Bay? And how to do it?
3. Define Segmentation. Research a brand or business category (such as cereal or tires) that serves multiple segments. Identify 1) the brand or business, 2) the product or service it produces, and 3) the motivations of each of the segments that it serves.