Question: 1. How can an understanding of the multiple dimensions of quality lead to improved product and service designs?
2. What is your concept of quality? Is it multidimensional, or does it focus on a single dimension such as features, reliability, or conformance? Explain your answer.
3. Describe an instance in which you and a coworker (or superior) perceived the needs of a customer very differently. How did your differences in perception influence how each of you wanted to meet your customer's needs?