1. “The social responsibility of business is to increase its profits.” So said Milton Friedman in a famous 1970 missive in the New York Times. (Friedman, Milton. 1970. How do you respond to this statement? Do you support or refute this notion? Explain.
2. Describe an example of societal marketing from your experience and/or research and evaluate whether or not it was/is effective, and why? Name the organization. Was the effort consistent with the mission of the organization?
150 words per question,