Describe an example of a small to medium sized enterprise (SME) of your own choice, then critically analyse and evaluate how entrepreneurial marketing practice is carried out in the firm.
The discussion should address at least two key themes in the SME marketing literature, for example opportunity recognition and the role of the entrepreneur in marketing, networking, firm orientation etc., and be supported by empirical research presented during lectures and, also sourced from wider reading.
Conclude by making your own recommendations for a suitable future Entrepreneurial Marketing strategy for your chosen case study firm based on your findings.
2,500 words with above 2 pages academic appendices and references
No Plagiarism