1. Describe an example of a PPC on a SERP you recently saw. Did the ad work?? Please give as much as possible thanks.
2. Identify a retailer that is currently struggling. Discuss why it is having difficulties? Specifically, outline the issues with target market, merchandise, pricing, location, services provided, and/or atmospherics. What suggestions would you provide the retailer to turn things around?
3. In 200 words, How does Kurt Lewin’s model of change work?