Problem
Explore how different aspects of marketing can be used by a company to influence its customers, as well as capture market share, including how an effective strategy impacts both you as a consumer, as well as the organization.
First, think of a buying experience you have had as a consumer where you were unsure whether you wanted the product or needed the product. Consider the marketing efforts that impacted your decisions. Answer the following:
1) Describe an example in which marketing added value to your life. Be specific about how the value was implemented.
2) Explain how the decision you made was impacted by a marketing campaign and propose your ideas for what the strategy was behind that campaign. Provide specific examples to support your explanation.